Privacy Policy

1. Who We Are

Ayra ("we", "our", or "us") is a mobile wellness application designed to support women in building emotional clarity, confidence, and consistency through daily self-mastery routines. This Privacy Policy describes how we collect, use, and protect information when you use the Ayra app (iOS and Android) and our website at ayratheapp.com (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

• Account information: Name, email address, and password when you create an account.
• Profile information: Optional details such as age range, wellness goals, and personal preferences.
• Journal entries and check-ins: Text you write in the journaling feature, mood check-in responses, and reflections. This content is personal and private to you.
• Routine and habit data: Goals, habits, and tasks you create and track.
• Support communications: Messages you send us via email or in-app support.

2.2 Information Collected Automatically

• Usage data: Features you use, screens you visit, and how you interact with the app.
• Device information: Device type, operating system, app version, and unique device identifiers.
• App performance data: Crash reports and error logs to help us improve the app.

2.3 Information We Do Not Collect

We do not collect your precise GPS location, contacts, photos, or any data unrelated to your wellness experience within the app.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Ayra Service.
• Personalize your experience and deliver content relevant to your goals.
• Send you gentle reminders and notifications (which you can control in your settings).
• Respond to your questions and provide customer support.
• Detect and prevent fraud, abuse, or security incidents.
• Comply with legal obligations.
• Analyze aggregate, anonymized usage trends to improve features.

4. How We Share Your Information

We do not sell your personal data. We may share information only in the following limited circumstances:

• Service providers: Trusted third-party vendors who help us operate the Service (e.g., cloud hosting, analytics, payment processing). These providers are contractually bound to protect your information.
• Legal requirements: When required by applicable law, regulation, or legal process.
• Business transfers: In connection with a merger, acquisition, or sale of assets, we will notify you before your data is transferred and becomes subject to a different privacy policy.
• With your consent: For any other purpose, with your explicit consent.

5. Data Storage and Security

Your data is stored on secure servers. We implement industry-standard security measures, including encryption in transit (TLS) and at rest, to protect your personal information.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

Your journal entries and personal content are stored and transmitted using encryption to protect their confidentiality.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. You may delete your account at any time from the app settings, and we will delete your personal data within 30 days, except where we are required to retain it for legal or compliance purposes.

7. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (your "right to be forgotten").
• Portability: Request a copy of your data in a structured, machine-readable format.
• Objection: Object to certain types of processing of your personal data.
• Withdraw consent: Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, please contact us at ayra.theapp@gmail.com. We will respond within 30 days.

Notifications

You can control push notification preferences directly from your device settings or within the Ayra app at any time.

8. Children's Privacy

The Ayra app is intended for users aged 16 and older. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have collected data from a child under 16 without verifiable parental consent, we will take steps to delete that information promptly.

If you believe a child has provided us with personal information, please contact us at ayra.theapp@gmail.com.

9. Third-Party Links

The Service may contain links to third-party websites or resources. These links are provided for convenience only. We have no control over and assume no responsibility for the content, privacy policies, or practices of those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending you a notification through the app or via email.

Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please don't hesitate to reach out.